I’m Julia Grieve, the Accidental Environmentalist! Over 26 years ago, I founded an upcycled fashion brand, Preloved, a pioneer in the sustainable fashion space. I had set out to use vintage sweaters and deadstock fabrics to make unique pieces and accidentally happened upon a part of the fashion industry that was trying to make a difference. To date Preloved has diverted approximately 1 million sweaters – and counting!
Fast forward to 2021, I’ve learnt what a real impact the small actions we take can have over a span of time.
And so, welcome to my latest adventure—juliagrieve.ca— an interactive, daily guide to living a healthy, spirited and sustainable lifestyle!
My mission is to show people how simple changes, over time, can have a huge impact. All delivered with a great sense of style and big dose of fun.
Join me, and together we can work to save the planet, one small step at a time!
We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.” – Anne Marie Bonneau